Summary: Fin prioritizes self-serve trials over sales calls

Why It Matters: The company is shifting its primary call-to-action to encourage immediate product usage. This suggests they want to reduce friction for new users and may be confident that the product can sell itself without a salesperson's help.

What Changed:

• Swapped the order of "Contact sales" and "Start free trial" in the top navigation.
• Replaced "View demo" and "Contact sales" buttons with "Start free trial" and "View demo" in the main header section.
• Replaced "View demo" and "Contact sales" buttons with "Start free trial" and "View demo" in the bottom "Get started" section.
• Removed a OneTrust cookie consent link from the footer.