Summary: Kiniki launches extra 25% off everything at checkout

Why It Matters: The competitor has shifted from a holiday delivery focus to a high-value discount. This may attract price-sensitive shoppers looking for post-holiday deals or early summer preparation.

What Changed:

• Replaced the "Order now for Xmas delivery" banner with an "Extra 25% off everything at checkout" promotion.
• Updated pricing for several Tan Through Swimsuits, with many items moving from $49.00 to $50.00.
• Reduced the advertised number of men's swim designs from 16 to 15.
• Added a new "Amalfi Tan Through Bikini Top & Brief Set" to the featured products.
• Removed a social media hashtag block and a "March 24" date reference from the footer.