Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is expanding from deep product analytics into the broader website tracking market. By offering a cookieless, "GA3-style" dashboard, they are positioning themselves as a simpler and more private alternative to Google Analytics 4.

What Changed:

• Added a dedicated Web Analytics product section focused on pageviews, visitors, and bounce rates.
• Introduced a cookieless tracking option to eliminate the need for cookie banners.
• Added a detailed comparison table against Google Analytics 4 and Plausible.
• Updated pricing to bundle Web Analytics with Product Analytics (free for the first 1 million events).
• Included new technical documentation for web vitals, conversion goals, and marketing analytics.
• Added customer testimonials specifically highlighting migrations from Google Analytics and Plausible.