Summary: Campaign Monitor launches new Lite pricing plan

Why It Matters: The product is shifting its pricing structure to attract smaller businesses and beginners with a lower-tier entry point.

What Changed:

• Added a new "Lite" plan for users just getting started.
• Introduced a 90% discount for the first month on the "Essentials" plan.
• Added a detailed feature comparison table for all plans.
• Listed specific AI features like "AI Writer" and "Campaign Assistant" as part of the core offering.
• Included new agency-specific features like private labeling and markup options.
• Added a "Non-human click filter" to help users remove bot data from reports.