Summary:
Bloomreach launches Email Masterclass and RFP tools
Why It Matters:
The company is shifting focus toward capturing enterprise buyers who are actively comparing vendors or looking to migrate from older email platforms.
What Changed:
- Added a new "Email Masterclass Series" live demo for February 25th.
- Introduced an "RFP/RFI" invite link and a downloadable "ESP RFP Template" in the main navigation.
- Added a specific "Salesforce vs. Bloomreach" comparison page and a migration guide for Salesforce Marketing Cloud users.
- Rebranded "Autonomous Marketing" sections to focus more heavily on "Campaign Agents."
- Updated the job board count from 62 to 92 open positions.
- Updated the copyright year to 2026 in the footer.