Summary: Apollo.io adds personalized demo walkthroughs

Why It Matters: The company is shifting from a purely self-service model to a high-touch sales approach. This helps them capture users who are confused by the platform's complexity and want human guidance to see value.

What Changed:

• Added a "personalized walkthrough" call to action at the bottom of the page.
• Introduced a "Book a free demo" form for direct sales engagement.
• Updated all internal website links to include the "www" subdomain.
• Added a matching system that tells users they are being paired with a specific "Apollo expert" for their demo.