Summary: Under Armour increases free shipping to $99

Why It Matters: This change makes it harder for customers to get free shipping. It might make them buy less or look for other stores.

What Changed:

  • The minimum order for free U.S. standard shipping changed from $50 to $99.
  • The "Gear up & get moving with our newest arrivals. Shop Now." banner was replaced with "Start The Season Strong: Get Up To 40% Off Must-Have Fall Favorites."
  • A new pop-up for "Log in or create an account" with details about UA Rewards was added.
  • The main content sections were updated from "WE ARE FOOTBALL" and "CALL IT A MASTERPIECE" to "UA ICON COLLECTION" and "NEW HEATGEAR® DROP".
  • The "Might Delete Later, Might Not 🏆" section was removed.
  • The version number changed from 2.81.1 to 2.83.1.
Track companies like underarmour.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →