Summary:
Midday lowers Starter price and adds annual billing
Why It Matters:
The product is moving to a cheaper entry price for solo founders. They are also adding more features like AI and multi-currency to their basic plan to attract more users.
What Changed:
- Added annual billing options for all plans.
- Lowered the Starter plan price from $29/month to a $23/month equivalent.
- Lowered the Pro plan price from $49/month to a $39/month equivalent.
- Increased the Starter plan invoice limit from 10 to 15 per month.
- Added new features to the Starter plan including AI assistant, multi-currency support, and accounting exports.
- Added a 30-day money-back guarantee.