Summary: Snappt launched Applicant Trust Platform.

Why It Matters: Snappt changed how it talks about its main product.

What Changed:

• Snappt removed mentions of "Apartmentalize 2025."
• Snappt added information about a new webinar on fraud threats.
• Snappt changed its main product name from "all-in-one solution" to "Applicant Trust Platform."
• Snappt changed "Income Verification" to "Verification of Rent" in one list, then added "Income Verification" back in another.
• Snappt removed specific numbers about accuracy and bad debt reduction from the main page.
• Snappt added new sections about "Applicant Trust Platform" features.
• Snappt removed the "Snappt Sets the Standard" section.
• Snappt removed the "Fraudsters are getting past your current screening solutions" section.
• Snappt removed the savings calculator.
• Snappt removed the section about proactive fraud research.
• Snappt updated some customer testimonials.
• Snappt changed "SOC 2-Compliant" to "SOC 2 Type II Compliant."
• Snappt changed "FCRA & Fair Housing Compliant" to "Fair Housing Compliant."
• Snappt added new statistics about units protected, bad debt avoided, and applicants processed.
• Snappt changed the call to action from "Schedule a demo" to "Uncovering the truth, one application at a time."