December 18, 2025 ongoing Get alerts for growi.io

Summary: Growi launches new product seeding and social listening features

Why It Matters: The platform is expanding from a simple tracking tool into a full-service marketing suite. This makes them a bigger threat to competitors who only offer one or two features.

What Changed:

  • Added a new "Product Seeding" feature to help brands send items to creators.
  • Added a "Social Listening" tool to track brand mentions.
  • Expanded the navigation menu with dedicated pages for Brands, Agencies, and Mobile Apps.
  • Added several new customer testimonials to build trust.
  • Added a detailed footer with links to a Help Center, Product Updates, and Discord.
  • Included a new "Contact Us" call-to-action in the FAQ section.
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