Summary: HeyGen launches new Business and Pro pricing plans

Why It Matters: The competitor is shifting focus toward teams and power users. They are adding specific features for collaboration, higher video quality, and enterprise-grade security to capture more professional market share.

What Changed:

• Added a "Business" plan for $149/month with a $20/seat fee for teams.
• Introduced a "Pro" plan at $99/month for advanced individual creators.
• Increased video export quality to 4K for Pro, Business, and Enterprise tiers.
• Added team-specific features like workspace collaboration, draft commenting, and SAML/SSO.
• Expanded video duration limits up to 60 minutes for Business users.
• Integrated new tools for Learning & Development, including SCORM export and interactive quizzes.