Summary:
IMPOSSIBREW removes free gift glass offer
Why It Matters:
The brand has simplified its promotional messaging. They are moving away from high-spend incentives (spending £80 for a glass) to focus on their core "risk-free" guarantee and discount bundles.
What Changed:
- Removed the banner offering a "Free Signature Gift Glass" for orders over £80.
- Added a "Love it or Return it" guarantee directly into the top navigation area.
- Updated the primary promotional link to point toward their "Enhanced Lager" instead of a general collection page.
- Removed the "100k+ Happy Customers" text from the footer section.