February 19, 2026 ongoing Get alerts for braze.com

Summary: Braze adds Canvas and AI Decisioning to homepage

Why It Matters: Braze is shifting its focus from simple audience segmentation to more complex journey orchestration and automated decision-making. This suggests they are positioning themselves as a more advanced tool for real-time, automated marketing.

What Changed:

  • Replaced a duplicate "Segment Builder" headline with a new section for "Canvas" to highlight real-time journey orchestration.
  • Added a new headline for "BrazeAI Decisioning Studio" to emphasize 1:1 automated customer decisions.
  • Updated the resource section with new links focused on AI experimentation and marketing strategy.
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