Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is moving beyond deep product metrics to compete directly with simple website tracking tools. They are specifically targeting users frustrated with Google Analytics 4 by offering a simpler, cookieless alternative.

What Changed:

• Added a dedicated Web Analytics product focused on visitors, pageviews, and bounce rates.
• Introduced a "cookieless" tracking mode to help users avoid using cookie consent banners.
• Added a detailed comparison table against Google Analytics 4 and Plausible.
• Published new case studies highlighting a 30% increase in data accuracy compared to GA4.
• Updated pricing to bundle Web Analytics with Product Analytics (first 1 million events free).
• Added a "broken link checker" tutorial for Next.js users.