Summary: Synthesia cuts entry-level pricing by 38%

Why It Matters: The platform is becoming much more affordable for small teams and individuals. By lowering the starting price to $18 per month, they are likely trying to attract users who previously found the tool too expensive.

What Changed:

• Starter plan price dropped from $29 to $18 per month (when billed yearly).
• Creator plan price dropped from $89 to $64 per month (when billed yearly).
• Introduced a "Credits" system as a shared currency for all AI features.
• Added a detailed comparison table for Free, Starter, Creator, and Enterprise plans.
• Updated the "Trusted by" count from 90% of Fortune 100 to over 50,000 companies.
• Added specific mentions of Google Veo 3.1 and Sora 2 integrations for video clips.