January 16, 2026 ongoing Get alerts for close.com

Summary: Close adds native Forms and SMS marketing opt-ins

Why It Matters: Close is expanding its lead capture capabilities. By adding native forms and formal SMS marketing consent, they are moving deeper into the "top of funnel" lead generation space rather than just managing existing contacts.

What Changed:

  • Added a new "Forms" product link to the main footer navigation.
  • Added a "Talk to Sales" lead capture section at the bottom of the page.
  • Included specific legal consent checkboxes for automated marketing text messages and email communications.
  • Integrated a third-party conversion tool (ConvertFlow) to power new lead capture workflows.
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