Summary:
Vocal Video adds multiple call-to-action buttons
Why It Matters:
The competitor is making it much easier for visitors to start a trial from any part of the page. This suggests they are focusing on increasing their website conversion rates.
What Changed:
- Added several new "Sign Up" buttons throughout the top and middle of the page.
- Repeated core marketing messages like "Get video testimonials automagically" multiple times on the same page.
- Duplicated feature lists and "How it works" sections to create a much longer scrolling experience.
- Added more links to their G2 reviews to show social proof more often.