January 31, 2026 ongoing Get alerts for hubspot.com

Summary: HubSpot launches Breeze AI agents and studio

Why It Matters: HubSpot is moving beyond simple tools to "AI agents" that do work for the user. This changes the competition from who has the best features to who has the most helpful automated assistants.

What Changed:

  • Added Breeze AI agents for social media, prospecting, and content creation.
  • Introduced Breeze Studio and a dedicated AI marketplace.
  • Reorganized the homepage to show specific "Premium Features" for every product hub.
  • Added new Beta features including Content Remix, Brand Voice, and a Customer Success workspace.
  • Simplified the product list to focus on the "Customer Platform" and its eight core hubs.
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