Summary:
Shutterfly launches free shipping with no minimum
Why It Matters:
Lowering the barrier to purchase by removing shipping costs can increase order volume. It also shifts the focus from product discounts to total value at checkout.
What Changed:
- Replaced "Up to 50% off Photo Books" with "Free Shipping, No Minimum" (Code: SHIPSFREE) as the primary offer.
- Updated the promotion end date from Wednesday, Jan 7 to Sunday, Jan 11.
- Added a new offer for 50% off Photo Book pages and upgrades (Code: PBDEAL).
- Changed the calendar discount from "Extra 20% off" to "40% off Wall Calendars."
- Removed the "Free Shipping on Orders $89+" banner.
- Added legal links to the footer including CA Supply Chains Act and "Do Not Sell My Personal Information."