Summary: Nav Prime launches tiered pricing with credit coaching

Why It Matters: The product has moved from a single offering to three distinct subscription levels. This allows them to capture different segments, from new entrepreneurs to established owners needing expert guidance.

What Changed:

• Introduced three Nav Prime tiers: Track ($39.99/mo), Build ($49.99/mo), and Expand ($74.99/mo).
• Added a 20% discount for customers who choose quarterly billing.
• Launched a "Dedicated business credit coach" feature for the highest-tier members.
• Included FICO SBSS score tracking specifically for the Expand plan to help with SBA loan eligibility.
• Integrated bookkeeping tools into the Build and Expand plans to help manage cash flow.
• Updated social proof with a 2025 financing milestone of $76M+ provided through partners.