Summary:
Cognism targets US companies expanding into Europe
Why It Matters:
The product is shifting its main message to help a specific group: American businesses that need help with European privacy laws and contact data.
What Changed:
- Changed the main headline to focus on US businesses scaling into Europe.
- Added specific data points about Do-Not-Call (DNC) coverage in 15 international markets.
- Added a claim that 95% of director-level contacts are refreshed every 30 days.
- Updated the social proof to mention "64,000+ sellers across the US" instead of a general global business count.
- Replaced the "Watch a demo" button with a "Get Pricing" button in the top section.