Summary: The Sydney Strap Co. ends Boxing Day sale

Why It Matters: The competitor has transitioned from a holiday-specific event to a general sale. This suggests they are maintaining high discount levels to move inventory even after the major holiday period has ended.

What Changed:

• Removed "BOXING DAY" branding from the cart promotion text.
• Updated the cart subtotal discount tiers with slight price increases (e.g., $35.79 to $35.81).
• Added new customer reviews to the homepage carousel.
• Removed the "Join our watch fam" email subscription section from the bottom of the page.