Summary: Klaviyo launches 50+ new features for 2026

Why It Matters: The platform is moving beyond simple email tools to become a full "B2C CRM." They are adding many AI-driven features to handle both marketing and customer service in one place.

What Changed:

• Added a major announcement for "50+ new features" to help brands grow in 2026.
• Introduced "K:AI Marketing Agent" which creates brand content automatically.
• Introduced "K:AI Customer Agent" to handle 24/7 customer support and product suggestions.
• Added "Customer Hub" and "Helpdesk" to unify service and sales data.
• Expanded channel support to include RCS, WhatsApp, and Social marketing.
• Updated the 2025 BFCM recap with new holiday shopping data.