February 25, 2026 ongoing Get alerts for apollo.io

Summary: Apollo adds personalized walkthrough booking

Why It Matters: Apollo is moving beyond self-service by pushing high-touch sales demos. This suggests they are targeting larger customers who need more help getting started.

What Changed:

  • Added a new "Book a personalized walkthrough" section at the bottom of the page.
  • Added a "Book a free demo" call-to-action button.
  • Updated all internal website links to include "www." in the URL.
  • Added a lead capture form with a privacy consent notice for marketing promotions.
  • Added a loading state message for matching users with specific sales experts.
Track companies like apollo.io
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →