Summary: OLIVE YOUNG replaces 2025 Awards with OY Magazine

Why It Matters: The store is shifting focus from a yearly awards event to a content-driven magazine format. This suggests a move toward editorial storytelling rather than just ranking products.

What Changed:

• Removed the "2025 OY AWARDS" link from the main navigation and menu.
• Added "OY MAGAZINE" as a primary navigation link.
• Updated featured brand promotions across all categories:
  • Skincare: Replaced Beauty of Joseon with CNP PDRN Ampule.
  • Makeup: Replaced fwee with ETUDE and espoir Roselight.
  • Hair: Replaced general picks with Seapuri and free gift offers.
  • Masks: Replaced Round Lab with ANUA and MENOKIN.
  • Suncare: Replaced SKIN1004 with d’Alba and PURITO.
• Removed the countdown timer from the top of the page.
• Removed the footer links for the ethics hotline and cookie consent popup.