Summary: illycaffe launches detailed franchise cost and application guide

Why It Matters: The website now provides exact startup costs and a formal application process for opening new stores. This suggests a push to grow their physical cafe network and attract new business partners.

What Changed:

• Added a detailed franchise section with startup costs for 20, 30, and 40-pyeong store sizes.
• Published a 9-step formal franchise application and opening process.
• Added a specific email contact and inquiry form for potential store owners.
• Updated the homepage banner from a New Year's event to February Valentine's and Lunar New Year promotions.
• Disclosed financial details including a 4% royalty fee on net sales and specific equipment costs.