Summary: SSENSE launches D.S. & Durga fragrance feature

Why It Matters: The brand is shifting its homepage focus from fashion photography and specific clothing designers to lifestyle content and high-margin categories like fragrances and sneakers.

What Changed:

• Added a new lead culture story about D.S. & Durga’s fragrance lab.
• Updated featured shopping links for men from "Khoki" and "Boss" to "Scarves" and "Sneakers."
• Updated featured shopping links for women from "mfpen" and "Givenchy" to "Jackets" and "Sneakers."
• Reorganized the editorial feed to prioritize music and culture interviews over older fashion AI articles.