Summary: Acuity Scheduling offers a new discount.

Why It Matters: This change shows Acuity Scheduling is trying to get new customers.

What Changed:

• Added a new discount code "JUL20AE" for 20% off Acuity Scheduling.
• Removed customer testimonials.
• Updated the main headline from "Professional scheduling software with a personal touch" to "Flexible scheduling software to help you succeed".
• Changed the call to action from "Tired of asking, 'What time works for you?'" to "Control your availability with online appointments".
• Removed specific feature descriptions like "Branded online booking pages" and replaced them with more general benefits like "Grow your business with scheduling automation".
• Removed detailed explanations of payment methods and replaced them with "Easy and secure client payment options".
• Removed the "Keeping businesses on time since 2006" section with statistics.
• Updated the "Why business owners trust our scheduling software" section by removing all customer quotes.
• Changed the "Real people, real support—whenever you need it" section to "Knowing your name is only the beginning."
• Removed the Frequently Asked Questions (FAQs) section.
• Updated the list of business types supported, changing the format and adding new categories like "Pet Care and Grooming" and "Automotive and Maintenance".
• Reorganized and rephrased many feature descriptions under new headings like "Seamless booking experience" and "Relationship-building tools".

What To Do:

• Offer a similar discount for new customers.
• Update your website to focus on benefits over detailed features.

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