Summary:
MasterClass adds $10 monthly pricing and AI classes
Why It Matters:
The platform is lowering the entry price to $10 a month and shifting its content focus toward professional skills like AI strategy and career advancement to attract a wider audience.
What Changed:
- Added a new "Starting at $10/month" annual billing price point.
- Launched new classes focused on AI strategy, focus, and "people intelligence."
- Added a "Coming Soon" section for upcoming health and technology classes.
- Included a large section of customer testimonials to build social proof.
- Added a "Try Certificates" section to emphasize professional credentials.
- Changed the main call-to-action button text from "Find My Classes" to "Get."