Summary: Basis partners with Mediaocean for media lifecycle automation

Why It Matters: Basis is deepening its integration with a major industry player, Mediaocean. This move signals a shift from simple financial operations to managing the "entire media lifecycle" for their users.

What Changed:

• Updated the primary homepage banner to feature "Basis + Mediaocean" instead of "Basis + Prisma."
• Changed the value proposition from "Media & Financial Operations" to "Your Entire Media Lifecycle."
• Added a new blog post titled "7 Programmatic Advertising Trends Shaping 2026."
• Updated the footer with a direct link to OneTrust cookie consent management.