Summary:
Kount fully replaces Midigator branding and site
Why It Matters:
The Midigator brand is being retired as it fully merges into Kount and Equifax. This signals a shift from a standalone chargeback tool to a much larger, all-in-one fraud and identity platform.
What Changed:
- The website name changed from Midigator to Kount.
- A new "Kount 360" platform was launched to handle fraud, identity, and compliance in one place.
- New sections were added for identity verification, including customer buying habits and spending history.
- The site now lists specific solutions for many new industries like automotive rentals, streaming, and health care.
- A notice was added that the site will soon move permanently to Equifax.com.
- The login portal moved from a Midigator address to a Kount address.