Summary: Kount fully replaces Midigator branding and site

Why It Matters: The Midigator brand is being retired as it fully merges into Kount and Equifax. This signals a shift from a standalone chargeback tool to a much larger, all-in-one fraud and identity platform.

What Changed:

  • The website name changed from Midigator to Kount.
  • A new "Kount 360" platform was launched to handle fraud, identity, and compliance in one place.
  • New sections were added for identity verification, including customer buying habits and spending history.
  • The site now lists specific solutions for many new industries like automotive rentals, streaming, and health care.
  • A notice was added that the site will soon move permanently to Equifax.com.
  • The login portal moved from a Midigator address to a Kount address.
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