Summary: Aftenposten launches investigative Epstein series

Why It Matters: The competitor has shifted its focus from general international news to a high-impact investigative series involving the Norwegian Royal Family and political figures. This type of exclusive, local-interest content is designed to drive subscriptions and deep reader engagement.

What Changed:

• The main headline changed from Minneapolis unrest to a report on birth rates in Norway.
• A dedicated content section for "Epstein-dokumentene" (The Epstein Documents) was added.
• Multiple articles were published regarding the Norwegian Crown Princess and former Prime Ministers' links to Jeffrey Epstein.
• New video stories were added to the "Har du fått med deg dette?" section, focusing on local legal cases and celebrity news.
• A new "Birkebeinerrennet 2026" discount was added to the loyalty program (A-kortet).