Summary: WHO IS ELIJAH adds new product "THE ICONS TRIO"

Why It Matters: The competitor added a new product bundle. This could change what customers buy.

What Changed:

• The "SHOP DISCOVERY GIFT SETS" link was removed.
• The "JOIN THE ESTABLISHMENT" link was removed.
• New product links "SHOP REBEL ROSE" and "SHOP ELECTRIC SOUL" were added.
• The "BEST SELLER" section was updated.
• "MUSE" was added to the product list.
• "THE ICONS TRIO" was added as a new product.
• "SEDUCTIVE SIGNATURES" was added as a new product.
• The main headline changed from "THIS ISN'T PERFUME. IT'S A PERSONA." to "FIND YOUR SELVES."
• The text below the main headline changed from "TRY THEM ALL. BECOME ONE. OR ALL." to "TRY THEM ALL. BECOME ONE. OR ALL. You are everything, all at once. The blur between power and softness. The space between who you were and who you are becoming. FIND YOUR SELVES".
• The dates and text for "The Establishment" promotion were removed.
• New dates and text for "FIND YOUR SELVES" promotion were added.
• The "Try These" section in the cart was removed.
• The "You've Got 15% off" pop-up changed to "You've Got A Mystery Discount".