Summary: Specialized launches Red Bull - BORA - hansgrohe Kit

Why It Matters: The brand is shifting from general New Year's messaging to a specific professional team partnership. This uses star power and "pro-level" gear to drive sales.

What Changed:

• Removed the "Happy New Year" and "Fastest Yet" holiday banners.
• Added a new featured section for the Red Bull - BORA - hansgrohe team kit.
• Added a "Ride Like Remco" call to action targeting fans of pro cyclist Remco Evenepoel.
• Updated the primary shop link to a dedicated team apparel landing page.
• Removed a link related to the 50th Anniversary celebration.