Summary: commercetools launches Agentic Commerce features

Why It Matters: The platform is shifting its focus toward AI agents and "agentic commerce." This shows they are moving beyond standard automation to tools that can find, compare, and buy products on GenAI channels like ChatGPT.

What Changed:

• Added "Agentic Jumpstart" and "AI Hub" to the core product menu.
• Introduced "Cora AI Assistant" and "Agent Gateway" as new capabilities.
• Updated the homepage to highlight being "AI-first" and supporting "agentic commerce."
• Added a section about being discoverable on GenAI channels like ChatGPT.
• Featured new case studies from L.L. Bean and Bang & Olufsen showing revenue and conversion lifts.