Summary: Shake Shack adds BOGO SmokeShack offer

Why It Matters: This shows a new way Shake Shack is trying to get people to buy more food.

What Changed:

• The website now shows a "BOO! BOGO SmokeShack" offer.
• This offer lets customers buy one SmokeShack and get one free with a code.
• The offer is available until October 11th.
• The website also added information about "Mini Boba!" for cold drinks.
• There is a new "Shack Hack: $1 Sodas!" offer for app users.
• The "French Onion Soup Burger" is still promoted, but with new text.
• The detailed menu listings for all burgers, chicken, sides, shakes, and drinks were removed.
• The website now includes a "Continue to Third Party Site" pop-up.
• New navigation menus for "Main navigation" and "Mobile Secondary Menu" were added.
• A cookie consent banner was added.
• A full site footer with various links was added.