Summary:
Velvet Caviar launches Lucky Girl Cases collection
Why It Matters:
The brand has shifted its primary marketing focus from a seasonal holiday event to a new themed product line. This indicates the end of their Valentine's Day promotion and a move toward "Lucky Girl" aesthetic trends.
What Changed:
- Replaced the Valentine's Day sale banner with a "Lucky Girl Cases" new drop announcement.
- Removed the "30% OFF VALENTINE'S CASES" countdown timer and link.
- Removed the "VALENTINES" category link from the main navigation menu.
- Updated the primary promotional link to point to the "New" collection instead of the Valentine's sale page.