Summary: Zoho CRM adds AI agents and agentic workflows

Why It Matters: The product is moving beyond basic automation. It now includes tools for building AI-driven processes and "agent-ready" apps, which may appeal to businesses looking for more advanced technical capabilities.

What Changed:

• Added a new "AI Agents" section under the CRM features menu.
• Launched "Agentic AI" and "Generative AI" as specific sub-categories.
• Introduced "Zoho MCP," a new platform to build agentic workflows and use prompts to get work done.
• Added "Zoho DAP," a new platform for in-product guidance to help users adopt software faster.
• Expanded the "Recent Launches" section with new procurement and spend management tools.
• Updated the CRM navigation to include "CRM for everyone" and "Kiosk Studio."