Summary: Breuninger offers 30 € for app downloads

Why It Matters: The company is shifting its focus from general web discounts to mobile app growth. By doubling the incentive from 15 € to 30 €, they are trying harder to get customers to shop on their phones.

What Changed:

• Added a new top banner offering 30 € for downloading the Breuninger app.
• Removed the "NEW15" discount code for new web customers from the header.
• Updated the "Beyond" loyalty program text to focus on "benefits" rather than just the 15 € sign-up bonus.
• Added new product categories for wedding season, including bridal suits and civil ceremony dresses.
• Reordered the main navigation menu to put "Damen" (Women) and "Herren" (Men) before "Luxus" (Luxury).