Summary: FitPaws launches FitKinect customizable equipment

Why It Matters: The competitor has introduced a new, modular product line that allows for multiple training configurations. They are also using fresh customer reviews to build immediate trust for this specific product.

What Changed:

• Launched the FitKinect™ training system as a featured "NEW" product.
• Added an age verification pop-up for site visitors.
• Updated the homepage with a large hero section for FitKinect.
• Added over 10 new customer reviews specifically for the FitKinect product.
• Expanded the footer with a massive list of international currency and shipping options.
• Added new blog posts covering paw targeting and stability exercises.