Summary: Photobox reduces photo book discount to 40%

Why It Matters: The company has lowered its main discount and shifted its marketing focus from Valentine's Day to a "2025 recap" theme. This suggests a transition into a new seasonal sales cycle.

What Changed:

• The main discount for photo books and wall art dropped from 50% to 40%.
• The promotional code changed from "CUPIDASH" to "RECAP."
• The offer deadline was extended from February 11 to February 16, 2026.
• Marketing headlines changed from "Get the perfect gift for the 14th" to "Create before your 2025 fades."
• Valentine's Day delivery badges and countdown timers were removed from product listings.
• New customer reviews were added to the Trustpilot testimonial section.