Summary:
Luma launches city-specific event discovery pages
Why It Matters:
The platform is moving from a simple event creation tool to a local discovery engine. This helps them keep users on the site longer and build local communities.
What Changed:
- Added a dedicated "What’s Happening in Houston" landing page.
- Added a local event calendar showing specific dates and times.
- Added event categories like tech, sustainability, and culture.
- Added "Near Capacity" and "Sold Out" alerts to create urgency.
- Added specific location details and ticket prices to the main view.