March 2, 2026 ongoing Get alerts for lu.ma

Summary: Luma launches city-specific event discovery pages

Why It Matters: The platform is moving from a simple event creation tool to a local discovery engine. This helps them keep users on the site longer and build local communities.

What Changed:

  • Added a dedicated "What’s Happening in Houston" landing page.
  • Added a local event calendar showing specific dates and times.
  • Added event categories like tech, sustainability, and culture.
  • Added "Near Capacity" and "Sold Out" alerts to create urgency.
  • Added specific location details and ticket prices to the main view.
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