Summary: Eight Sleep ends Boxing Day Sale promotion

Why It Matters: The company has shifted from a seasonal discount message to a permanent brand slogan. This suggests they are moving back to full-price positioning after the holiday period.

What Changed:

• Removed "Boxing Day Sale" and "Recharge season starts now" from the top of the page.
• Added a new primary headline: "Exceptional sleep. Without exception."
• Minor technical update to the "Jet Lag" product link at the bottom of the page.