Summary: Apollo adds "free forever" plan call-to-action

Why It Matters: The competitor is shifting focus from booking demos to immediate self-service sign-ups. This may lower the barrier for new users to try their tools without talking to sales first.

What Changed:

• Replaced the "Book a personalized walkthrough" section with a "Start free in Apollo—free forever" sign-up block.
• Added a new exit-intent or dismissal option that says "No thanks, I'll explore later."
• Emphasized "No credit card required" and "Cancel anytime" to reduce user friction.
• Highlighted immediate access to verified B2B contacts and AI sequences for new free accounts.