Summary:
Gazprombank changes main offer to 100% cashback
Why It Matters:
This shows a shift in what Gazprombank wants to promote to new customers. They are moving from a savings account focus to a cashback card.
What Changed:
- The main promotional banner changed from "Up to 17% annual interest on savings account for new clients" to "100% cashback in supermarkets."
- The countdown timer for the offer changed from 1 day to 27 days.
- The call to action changed from "Learn more" for a savings account to "I want a card" for a cashback card.
- A bullet point under "May be useful" for "Loyalty points program" was removed.
- The premium card cashback offer changed from "10% more cashback in restaurants" to "10% more cashback on clothes and shoes."
- The interest rate for "Gazprombank Bonds" changed from 16.09% to 15.85%.
- The interest rate for "Savings Account" in the "Become a client" section changed from 17% to 16.5%.
- "Fast transfers" and "Troika card" were removed from the list of quick links.
- "Payment of taxes," "Scam brokers," and "Win a certificate" were added to the list of quick links.
- "Frequent financial literacy questions" was added at the end of the content.