Summary: SAP Emarsys rebrands to SAP Engagement Cloud

Why It Matters: The product is moving away from its standalone identity to become a more integrated part of the SAP software family. This change signals a shift toward deeper connections with other SAP data and commerce tools.

What Changed:

• The product name changed from SAP Emarsys to SAP Engagement Cloud across the entire website.
• New text highlights deeper integration with SAP Business Data Cloud, SAP CDP, and Analytics Cloud.
• The main headline changed from "Power to the Marketer" to "SAP Engagement Cloud: Enable Unique Interactions."
• Added a specific notice and blog link explaining the name change to users.
• Updated the description of the platform to focus more on real-time business events like inventory and service tickets.