August 17, 2025 90-day analysis Get alerts for freepik.com

Summary: Freepik AI Suite adds new tools

Why It Matters: This change shows Freepik is adding more AI tools for users.

What Changed:

  • Removed "Freepik" from the main menu next to "Toggle menu"
  • Removed "CreateEditExplore" from the main menu
  • Added "AI News" to the AI Suite menu
  • Added "image generation" to the AI Suite menu
  • Added "Background Generator" to the AI Suite menu
  • Added "image edition" to the AI Suite menu
  • Added "Image Editor" to the AI Suite menu
  • Added "Background Remover" to the AI Suite menu
  • Added "Upscale image" to the AI Suite menu
  • Added "Expand image" to the AI Suite menu
  • Added "Retouch objects" to the AI Suite menu
  • Added "video and audio" to the AI Suite menu
  • Added "Video Editor" to the AI Suite menu
  • Added "Video Upscaler" to the AI Suite menu
  • Added "Text to Speech" to the AI Suite menu
  • Added "Sound Effects" to the AI Suite menu
  • Added "designs" to the AI Suite menu
  • Added "Design Editor" to the AI Suite menu
  • Added "Mockup Generator" to the AI Suite menu
  • Added "Icon Generator" to the AI Suite menu
  • Added "Stock" to the main menu
  • Added "All images" to the Stock menu
  • Added "Photos" to the Stock menu
  • Added "Vectors" to the Stock menu
  • Added "Illustrations" to the Stock menu
  • Added "Video" to the Stock menu
  • Added "Video templates" to the Stock menu
  • Added "Motion graphics" to the Stock menu
  • Added "Audio" to the Stock menu
  • Added "Icons" to the Stock menu
  • Added "Templates" to the Stock menu
  • Added "Mockups" to the Stock menu
  • Added "PSD" to the Stock menu
  • Added "3D" to the Stock menu
  • Added "Fonts" to the Stock menu
  • Added "Resources" to the main menu
  • Added "Company" to the Resources menu
  • Added "About us" to the Company menu
  • Added "Meet the team and 15 years of history" to the Company menu
  • Added "AI Partners Program" to the Company menu
  • Added "Top creatives and affiliates program" to the Company menu
  • Added "Blog" to the Company menu
  • Added "Creativity news and tips" to the Company menu
  • Added "Get help" to the Resources menu
  • Added "Get support from our team" to the Get help menu
  • Added "Contact us" to the Get help menu
  • Added "Press and partnerships" to the Get help menu
  • Added "More" to the main menu
  • Added "Enterprise" to the More menu
  • Added "API for developers" to the More menu
  • Added "Android App" to the More menu
  • Added "iOS App" to the More menu
  • Added "Figma plugin" to the More menu
  • Added "Events" to the More menu
  • Added "Upscale Conf and US events" to the Events menu
  • Added "Enterprise" to the main menu
  • Added "Pricing" to the main menu
  • Added "Search" to the main menu
  • Added "Sign in" to the main menu
  • Added a new main heading: "Creative work, reimagined"
  • Added a new subheading: "One suite: top AI models, pro editing tools, and stock assets—trusted by 700,000+ creatives."
  • Added a "Get started for free" button
  • Added a new section: "You bring the vision. We help you go further."
  • Added a new subheading: "Join 700,000 creative teams, marketers, and designers worldwide."
  • Added a new section: "The features you need, the simplicity you want"
  • Added a new section: "How to start with AI"
  • Added new categories under "How to start with AI": "Images", "Video", "Audio", "Illustrations", "Design", "All AI tools"
  • Added many new AI tool actions with "Try it" buttons under each category (e.g., "Generate an AI image", "Chat with AI to transform images", "Find high-quality images", "Edit an image", "Create on-brand AI images", "Upscale an image up to 10K", "Generate an AI video", "Find stock videos", "Edit a video", "Add sound effects to a video", "Upscale a video up to 4K", "Create lip sync", "Generate a voiceover", "Find royalty-free stock music", "Generate sound effects", "Add sound effects to a video", "Find stock sound effects", "Find intros and outros", "Generate AI Illustrations", "Find stock vectors", "Find stock illustrations", "Create on-brand AI illustrations", "Animate an illustration", "Convert any image to SVG", "Use AI Assistant for graphic design", "Find stock templates and PSDs", "Create social media posts", "Generate a mockup", "Create banners, posters, and more", "Generate AI icons")
  • Added a new section: "All the top GenAI models—plus Magnific, recently acquired by Freepik"
  • Added new categories under this section: "Image editing", "Image generation", "Video generation", "Video editing", "Audio generation", "All in a single creative suite"
  • Added new use case sections with "Try it" buttons: "Social media", "Advertising", "Video creation", "Photography", "Branding", "Printed materials", "Audio creation"
  • Added a new section: "Boost your professional workflow and productivity"
  • Added new user role sections with "Sign up" buttons: "Designers", "Marketers", "VFX filmmakers", "Content creators", "Art directors", "Photographers", "Business owners", "Teachers"
  • Added a new section: "Made with Freepik—real work, real results"
  • Added new examples: "How to place your product in multiple backgrounds", "How to create video photo shoots for products", "How to turn a product image into a video with effects"
  • Added a new section: "Why choose Freepik?"
  • Added new reasons: "The all-in-one suite for creatives", "AI you can trust: private and secure", "Easy to use, with professional results", "Join the creators shaping AI's future"
  • Added a new section: "Plans that cover your needs"
  • Added new plan types: "Enterprise", "Custom"
  • Added new features for Enterprise plan
  • Added a new section: "Frequently asked questions"
  • Added new FAQs: "Is my content private and secure? Does Freepik use my inputs or outputs to train its models?", "How do credits work, and how many generations do I get per tool?", "Can I use AI-generated content commercially, and do I own the rights to it?", "Do I need to attribute to use Freepik stock content?", "Do you offer legal indemnification for AI and stock content?"
  • Updated the "Freepik in numbers" section to new numbers and text: "1 billion AI images, audio, and videos Powered by Flux, Kling, Runway, ChatGPT, ElevenLabs, and more.", "200 million Highest-quality stock assets Icons, videos, audio, images, vectors, and more ready for your next project.", "700,000+ Paying customers and growing fast Unlock all creative possibilities with an all-in-one creative suite."
  • Added a new section: "Your vision, elevated"
  • Added a "Get started for free" button at the bottom
  • Updated the footer menu structure and links.
  • Removed "Freepik Company projects" section from the footer.

What To Do:

  • Copy their clear breakdown of AI tools by function.
  • Add similar use case examples for different user types.

Verify Changes:

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