December 20, 2025 ongoing Get alerts for sap.com

Summary: SAP Commerce Cloud adds agentic AI and search

Why It Matters: The platform is shifting from basic e-commerce tools to AI-driven "agentic commerce." This helps businesses automate complex tasks like catalog organization and scenario planning while offering customers more natural ways to find products.

What Changed:

  • Added "agentic commerce" features for automated scenario planning and search.
  • Introduced natural language-driven product discovery for customers.
  • Launched AI agents specifically designed to organize and enhance product catalogs.
  • Shifted the page focus from a general Hebrew-language corporate overview to a detailed English-language product page for SAP Commerce Cloud.
  • Added new case studies featuring Nokia, Airbus, and Coca-Cola Hellenic Bottling Co.
  • Highlighted a "composable storefront" that allows for headless CMS and custom front-end builds.
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