Summary: Bloomreach launches new product Affinity

Why It Matters: Bloomreach added a new product called Affinity. It helps with marketing using AI. This shows they are focusing on new AI tools for marketing.

What Changed:

• A new product, "Autonomous Marketing NEW Build self-optimizing campaigns from a single prompt. Explore Affinity," was added to the products list.
• The main headline changed from "Personalize Every Customer Interaction" to "Campaigns That Get Smarter With Every Send."
• A new section about "Affinity" was added to the main content area, describing it as the "next evolution of marketing automation."
• The "Autonomous Marketing" product description was updated to "Marketing Automation AI-powered marketing automation to personalize every customer interaction. Explore Engagement" from "Autonomous Marketing AI-powered marketing automation that personalizes, automates, and converts. Learn More".
• A new product description for "Autonomous Marketing" was added: "Go from a single prompt to a complete email campaign, built and run by AI. It’s designed to ensure your campaigns get smarter with every send, continuously self-optimizing for better results."
• The "Careers" link changed from "Careers 77" to "Careers 72".
• A new "Trending resources HOT" item was added: "Burn Book 2025: Black Friday Disasters Every Marketer Must Know".
• A new "Trending resources HOT" item was added: "Bloomreach named a Leader in Forrester Wave for Discovery Q3 2025".
• A new "Trending resources HOT" item was added: "2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs".
• The "Trending resources HOT" item "Gartner MQ 2025: Leader in Search and Product Discovery" was removed.
• The "Trending resources HOT" item "Texas SB 140: New Rules for SMS & MMS Marketing" was removed.
• The "Trending resources HOT" item "What is Agentic Personalization?" was removed.
• The "New Agentic Features" section was replaced with "The Future of Marketing is Autonomous" which promotes Affinity.
• A new link to "Autonomous Marketing" (Affinity) was added to the footer under "Products".
• The link for Antavo under "Add More Power" changed from https://www.bloomreach.com/en/partners/bloomreach-technology-partners/antavo to https://go.bloomreach.com/jvp-antavo.
• A new trust badge link [](https://trust.bloomreach.com/) was added before the copyright notice.