October 27, 2025 ongoing Get alerts for webflow.com

Summary: Webflow adds Ecommerce website builder

Why It Matters: Webflow is now directly offering tools to build online stores. This means they are going after businesses that sell products online.

What Changed:

  • The page title changed from "Create a custom website | Visual website builder" to "Ecommerce website builder".
  • The main content of the page was completely replaced with information about Webflow's Ecommerce features.
  • New sections were added describing how to design a store, sell different product types, and grow an online business using Webflow.
  • New customer testimonials and comparisons to Shopify and WordPress for e-commerce were added.
  • The navigation links for "Marketer", "Designer", "Developer", and "Agency" now point to the ecommerce page.
  • The "Log in" button link changed from /login to an empty link.
  • The "Get started" and "Start building" buttons changed their links from /signup to /dashboard.
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